1. Who We Are

Luxury Super Drive LTD
Company No: 16968713
Registered in England and Wales
Email: info@luxurysuperdrive.com

We act as a Data Controller for the personal data we collect.
Where bookings are fulfilled by partner vehicle suppliers, those suppliers act as independent Data Controllers in respect of the data required to perform the rental.

2. What Information We Collect

2.1 Information You Provide

• Name, date of birth, address
• Driving licence details
  
• Passport or ID
  
• Contact details (email, phone, WhatsApp number where provided)
  
• Payment information (processed securely; we do not store full card details)
  
• Any documents required for vehicle hire
  
• Messages or enquiries submitted via our website or social channels
• Billing address

2.2 Information Automatically Collected

• IP address
  
• Browser type and device information
  
• Cookies and tracking technology
  
• Website usage and interaction data
  
• Location data (when permitted)

2.3 Information From Partners

We may receive necessary information from trusted vehicle suppliers in order to arrange or fulfil your hire.

3. How We Use Your Information

We process your data for the following purposes:

• To handle enquiries, quotes and bookings
  
• To verify identity and eligibility to hire a vehicle
  
• To process payments and facilitate Security Deposits where handled by partner suppliers
  
• To prevent fraud and abuse
  
• To communicate booking updates or important notices
  
• To comply with legal obligations
  
• To send marketing messages (only with your consent or where permitted under legitimate interest)

We do not sell your personal data.

4. Legal Basis for Processing

We process your information under the following lawful bases:

• Contract – to provide you with hire services
  
• Legal obligation – insurance, traffic violations, accounting
  
• Legitimate interest – fraud prevention, company protection, service improvement
  
• Consent – marketing, cookies, and optional data sharing

5. Sharing Your Information

Your data may be shared with:

• Trusted partner suppliers to arrange and fulfil your vehicle hire
  
• Insurance companies or authorities in the event of an incident
  
• Payment processors and payment service providers
  
• Professional advisers (legal, accounting)
  
• IT, hosting, analytics, and communication providers supporting our operations

We implement contractual and security measures to protect your data.

International transfers:
Where personal data is shared outside the UK, including with partner suppliers in the EEA, we ensure appropriate UK GDPR safeguards are in place.

6. Data Retention

We retain information only for as long as necessary:

• Booking and rental documents: up to 7 years
  
• Enquiries not resulting in bookings: 12 months
  
• Marketing data: until you unsubscribe or withdraw consent

All data is securely deleted when no longer required.

7. Your Rights (UK GDPR)

You have the right to:

• Access your data
  
• Correct inaccurate information
  
• Request deletion (where legally possible)
  
• Restrict processing
  
• Data portability
  
• Withdraw consent
  
• Object to processing
  
• Lodge a complaint with the ICO (ico.org.uk)

Requests can be submitted to: info@luxurysuperdrive.com

8. Data Security

We employ technical and organisational safeguards, including:

• Secure hosting and encrypted connections where applicable
  
• Restricted system and data access
  
• Secure document handling procedures
  
• Identity and fraud screening
  
• Secure payment processing through trusted third parties

9. Communications (Email, Phone, WhatsApp)

We may contact you to:

• Respond to enquiries
  
• Provide quotes
  
• Confirm bookings
  
• Request required documents
  
• Send service updates

Marketing messages are only sent with consent or where permitted under legitimate interest. You may opt out at any time.

10. Cookies and Tracking

We use cookies and tracking technologies to operate our website, improve performance, enhance user experience, and support analytics.
Full details are provided in our Cookies Policy on our website.

11. Updates to This Policy

We may update this Privacy Policy periodically.
Any changes will be published on our website and the “Last updated” date will be revised accordingly.